GT Concept Gamme de matériel équestre

Our story

GT CONCEPT : the story of two horse lovers

The company was born in 2011 when the founders had the idea to use medical 3D mesh to create equine products : Max Granet and Pascal Touati. They will use the initials of their respective last names for GT. First of all saddle pads and half pads, then saddles and briddles, GT Concept continues to write its story with ever more efficient products, for riders and their horses.

Notre histoire - logo

Max Granet :

Designer designer graduated from the Institute of European Design, he directs since 2010 a multidisciplinary agency. This agency combines product creation, graphic design and space design. Designer for Antarès Sellier France, he is the creator of the Equin Label Design. His product, the Air Flex One pad wins the 2nd place at the Innovation and Sustainable development trophies in Paris in 2012. In 2013, he is crowned man of the year by Éperon magazine. Professor of design in different Bordeaux schools, he teaches his approach to design objects responding to real needs. For GT, those are the needs of the horse and the rider.


“An object is an idea put to proportions” Max Granet

Notre histoire - Max Granet

Notre histoire- Pascal Touati

Pascal Touati :

Sales manager, he discovered riding at a very young age. As a military riding instructor, he went on to train with BEES1 at Jacques Robert in Bourg-en-Bresse. Commercial for 20 years on behalf of large multinationals, his passion for horses remains the same.

Owner and breeder of competition horses, he is actively involved in the development of GT products and their distributions.


GT Concept is a team of designers, engineers, craftsmen and manufacturers who work together to better meet the different needs of riders and their horses.

Our success :

The Air Flex One pad, designed by Max GRANET, is ranked 2nd in the Innovation Trophies and Sustainable Development Trophies at the Paris Salon du Cheval 2012. In 2018, the OAK saddle is in the spotlight. She won the Audience Award and 2nd place at the Innovation Trophy at the Salon du Cheval de Paris.